Think about the last time you searched for a car online. You probably spent time:
Clicking through dozens of dropdown filters
Guessing at the "right" parameters (what year range? what mileage limit?)
Missing great cars because your filters were too narrow
Wading through irrelevant results because filters were too broad
Manually comparing specs across multiple tabs
Wondering if prices were fair or inflated
This process assumes you already know exactly what you want. But most buyers don't—they know what they need and what their budget is. The gap between those two things is where car shopping gets frustrating.